Darien, CT., Feb. 27, 2017 – E-Alternative Solutions (EAS), a sister company to Jacksonville-based Swisher International, today launched a national advertising campaign for the Cue™ Vapor System (Cue) (patent pending), a breakthrough alternative to smoking. Cue is vaping made simple, providing fulfilling satisfaction in a premium-performance, stylish device that any adult smoker can operate with just the click of a cartridge and the push of a button. The closed system enables consumers to sidestep the complicated, and sometimes messy, process of using typical vaping devices. Cue is available for purchase online with appropriate age verification by visiting www.cuevapor.com.

“Today, people increasingly rely on technological advancements to live more productive and satisfying lives. Yet, when it comes to smoking, innovation hasn’t kept pace – particularly in vaping. In fact, smokers may find current vaping devices complex and unfulfilling,” said Jacopo D’Alessandris, President, EAS. “Set aside your preconceived notions about vaping because Cue provides a completely different experience!”

EAS’s new national ad campaign educates how Cue provides the lowest maintenance vaping system on the market. Cue Vapor System currently comes in four flavor categories – tobaccos, mints, desserts and fruits – in pre-assembled, disposable cartridges that easily click into the Cue device and are available in three nicotine levels (0mg, 3mg and 6mg).   Cue devices are smaller and lighter than a smart phone and come in a variety of vibrant colors.

Cue utilizes a unique sub-ohm vaporization technology. Unlike most traditional e-cigarettes that have a resistance of approximately 1.5 to 2.8 ohms, Cue’s vaping system has a total measurable resistance that is less than 1.0 ohm. Lower resistance means more vapor production, which translates to more flavor and more satisfaction. 

“As a former cigarette smoker, I wanted to make sure that Cue delivered the real promise of vaping in a super simple, functional and fashionable form,” said Alexander Basile, CEO of Digirettes Inc., the creators of the Cue Vaping System. “Everything in Cue is self-contained so all you have to do is pick your flavor and choose the nicotine level that is right for you. If you can turn on a smart phone, you can operate Cue.” 

# # #

About E-Alternative Solutions
E-Alternative Solutions, LLC (EAS) is a sister company of Swisher International. EAS develops, markets and distributes vaping products that are manufactured with the highest level of quality control, innovation and commitment to its consumers. EAS is on the Board of Directors of the Vapor Technology Association and prioritizes compliance with applicable federal, state and local laws and regulations regarding e-vapor products. For more information, visit www.ealternativesolutions.com.

About Swisher International
Swisher International, Inc. is a leading tobacco manufacturer whose cigars, filtered cigars and smokeless tobacco brands include the largest-selling cigar brand in the world. Swisher International, Inc. is headquartered in Jacksonville, Florida and also has manufacturing facilities in Wheeling, West Virginia and Santiago, Dominican Republic. For more information, visit  www.swisher.com.

About Digirettes
Digirettes, Inc., is the creator of the revolutionary Cue Vapor closed tank system. The company was founded in 2012 with the mission of creating and bringing to market, high-performing, simple-to-use e-vapor products worldwide. For more information, visit www.digirette.com.