Cue Vapor System’s National Campaign Educates Smokers and Vapers about its Revolutionary “Click and Vape” Technology

Darien, CT., Feb. 27, 2017 – E-Alternative Solutions (EAS), a sister company to Jacksonville-based Swisher International, today launched a national advertising campaign for the Cue™ Vapor System (Cue) (patent pending), a breakthrough alternative to smoking. Cue is vaping made simple, providing fulfilling satisfaction in a premium-performance, stylish device that any adult smoker can operate with just the click of a cartridge and the push of a button. The closed system enables consumers to sidestep the complicated, and sometimes messy, process of using typical vaping devices. Cue is available for purchase online with appropriate age verification by visiting www.cuevapor.com.

“Today, people increasingly rely on technological advancements to live more productive and satisfying lives. Yet, when it comes to smoking, innovation hasn’t kept pace – particularly in vaping. In fact, smokers may find current vaping devices complex and unfulfilling,” said Jacopo D’Alessandris, President, EAS. “Set aside your preconceived notions about vaping because Cue provides a completely different experience!”

EAS’s new national ad campaign educates how Cue provides the lowest maintenance vaping system on the market. Cue Vapor System currently comes in four flavor categories – tobaccos, mints, desserts and fruits – in pre-assembled, disposable cartridges that easily click into the Cue device and are available in three nicotine levels (0mg, 3mg and 6mg).   Cue devices are smaller and lighter than a smart phone and come in a variety of vibrant colors.

Cue utilizes a unique sub-ohm vaporization technology. Unlike most traditional e-cigarettes that have a resistance of approximately 1.5 to 2.8 ohms, Cue’s vaping system has a total measurable resistance that is less than 1.0 ohm. Lower resistance means more vapor production, which translates to more flavor and more satisfaction. 

“As a former cigarette smoker, I wanted to make sure that Cue delivered the real promise of vaping in a super simple, functional and fashionable form,” said Alexander Basile, CEO of Digirettes Inc., the creators of the Cue Vaping System. “Everything in Cue is self-contained so all you have to do is pick your flavor and choose the nicotine level that is right for you. If you can turn on a smart phone, you can operate Cue.” 

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About E-Alternative Solutions
E-Alternative Solutions, LLC (EAS) is a sister company of Swisher International. EAS develops, markets and distributes vaping products that are manufactured with the highest level of quality control, innovation and commitment to its consumers. EAS is on the Board of Directors of the Vapor Technology Association and prioritizes compliance with applicable federal, state and local laws and regulations regarding e-vapor products. For more information, visit www.ealternativesolutions.com.

About Swisher International
Swisher International, Inc. is a leading tobacco manufacturer whose cigars, filtered cigars and smokeless tobacco brands include the largest-selling cigar brand in the world. Swisher International, Inc. is headquartered in Jacksonville, Florida and also has manufacturing facilities in Wheeling, West Virginia and Santiago, Dominican Republic. For more information, visit  www.swisher.com.

About Digirettes
Digirettes, Inc., is the creator of the revolutionary Cue Vapor closed tank system. The company was founded in 2012 with the mission of creating and bringing to market, high-performing, simple-to-use e-vapor products worldwide. For more information, visit www.digirette.com.

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EAS announces the release of the Cue Vapor System

DARIEN, Conn., Oct. 14, 2016 /PRNewswire/ -- E-Alternative Solutions (EAS) announces the widespread release of the Cue Vapor System, which will be unveiled next week during NACS in Atlanta and subsequently distributed to high volume retail locations starting early next year.

The Cue Vapor System is a revolutionary patent-pending technology that delivers full-flavor, all day vaping with just the push of a button. "It is vaping made simple," says Alex Basile, CEO of Digirettes, the inventor of the device. "Click-in the desired pre-filled, leak-proof cartridge and push the button. No coils to change or tanks to fill."

EAS and Digirettes recently signed a multi-year distribution agreement whereby EAS, a sister company to Swisher International, will be the exclusive distributor of this technology in the US. "Cue is unique because it combines the satisfaction of sub-ohm vaping technology with the ease of use and simplicity of an e-cigarette," says Jacopo D'Alessandris, President of EAS. "Many people are turned off by vaping because of its complexity - Whether you're a cigarette smoker looking for an alternative or a diehard vaper, Cue will give you satisfying vapor with just one click," he added.

Cue will be introduced to retailers in the US during NACS in Atlanta, the largest convenience store show in the world. Cue will be featured by EAS at its location inside the Swisher International booth and also in the Cool New Products Preview Room at the show. EAS intends to offer the device in 6 different colors: black, blue, white, orange, pink and red. The 5mL refill cartridges will be available in varying nicotine levels (0mg, 3 mg and 6 mg) and in multiple flavors, including a variety of Tobaccos, Fruits, Desserts, Mints and Drinks.  All e-liquids are made in the US with domestic and imported ingredients.

EAS intends to make Cue available with significant support, including a multi-million-dollar advertising campaign directed to television, radio, print and digital that will ensure brand awareness nationwide. State of the art merchandising material, in-store support and category management practices will drive visibility in stores and immediate ROI for retailers. The widespread release of Cue will be supported by EAS' experienced Compliance team, that will take all necessary steps to file Premarket Tobacco Applications, stay apprised of relevant legislation and advocate for consumers and retailers at State and Federal levels.

"With Cue Vapor we want to make vaping simple for consumers to enjoy, and easy for retailers to sell," said D'Alessandris. 

About E-Alternative Solutions, LLC
E-Alternative Solutions (EAS) is a sister company of Swisher International, Inc. EAS develops, markets and distributes vaping products that are manufactured with the highest level of quality control, innovation and commitment to its consumers. For more information, visit www.liquidsoulvapor.com, and www.ealternativesolutions.com.

About Swisher International, Inc.
Swisher International, Inc. is a leading tobacco manufacturer whose cigars, filtered cigars and smokeless tobacco brands include the largest-selling cigar brand in the world. Swisher International, Inc. is headquartered in Jacksonville, Florida and also has manufacturing facilities in Wheeling, West Virginia and Santiago, Dominican Republic. For more information, visit www.swisher.com

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